I'm a nerd for new technology. Systems, automation, AI, anything that quietly removes a job someone used to do by hand — I've always found that genuinely delightful, in a way I've stopped apologising for.
I'm also raising children with autism. That is the part that changed how I think about software. When your week has less slack in it than other people's, you develop a very low tolerance for tools that create work instead of removing it — the ones that need an afternoon of setup, or a course, or a login you can never find. Time, energy, money and attention stop being abstractions. You feel every one of them being spent.
Most small-business software is built by people who have never had to feel that. It assumes you'll learn its language, keep its data tidy, and check it every day. It's built for someone with an operations team.
Technology should remove unnecessary work and complexity, not create more of it.
So CLEO is built on the opposite assumption. It starts with a website, because that's the thing a small business already knows it needs — and because a website, built properly, quietly becomes the most honest record of what the business does and who's asking for it.
Then it keeps going. A portal you actually use instead of a mail thread. Eventually an operating environment that reads all of that back to you in plain language, and drafts the reply you were going to write anyway.
None of it is finished. I'd rather say that than sell you a roadmap. What is finished is the websites, and the fact that a person answers when you call.